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제목 Elsevier: Introducing ClinicalKey
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Elsevier: Introducing ClinicalKey

By Brynko, Barbara
Published on AllBusiness.com

It's been a busy year for Jim Donohue, Clinical E Products vice president at Elsevier Health Sciences. He's been fine-tuning the latest version of ClinicalKey as it moves from alpha to beta.

ClinicalKey is a new product that can best be described as MD Consult on steroids. Donohue didn't want to refresh MD Consult; he wanted an all -new reference tool designed for clinicians that would answer basic questions as well as provide details on complex procedures. "The goal was to take all of our content at Elsevier and create a new product that answered specific questions from physicians more quickly and with more relevance than ever before," says Donohue.

In the alpha phase, 2,000 physicians and 200 institutions worldwide took ClinicalKey for a test-drive, focusing on the niche specialties of orthopedics and cardiology for starters. After the 6 -month trial, physicians and health experts weighed in on its usability.

"We learned a lot about search and listened to a lot of feedback," says Donohue. "We tried to see what the primary use of the clinical information was." Physicians said they were interested in search and getting answers quickly, but they also wanted a depth and breadth of search that covered specific diagnostic materials as well as a broad-range approach to fill in any unknowns. On the medical side, physicians wanted to find out what the latest treatment plans and trends were.

Clinical workflows in a hospital showed that surgeons simply wanted more channels to review techniques and procedures; the uptake of videos for surgeons nearly doubled the rate of cardiologists. Physicians in both specialties said they were able to the 14,000 images and videos in alpha version with their care in ways they never could before. images and videos were easily coverable, searchable, and within their specific searches. Donohue says he was surprised by the interest in the presentation tools.

While finding quick answers was critical, the alpha test group also needed to conduct more in-depth searches to get more granular information at least 50% of the time, says Donohue. Collateral workflow was also key for physicians so they could interact with colleagues and gather information from a variety of sources, whether to consult with other specialists or to tap into sessions from a major conference.

The one head-scratcher for Donohue was the user interface. "The user interface (UI) wasn't very good," he says. "It was a traditional UI with information on the homepage that was quite product-heavy." It was just too cumbersome for clinical use, and the UI just didn't tie in to the workflow, he says, so they went back to the drawing board for a simpler design.

Likewise, the users wanted to keep search simple. "Google has trained us not to use natural language," says Donohue, and physicians are intent on continuing the search process using key terms. Physicians theorize that if the taxonomy is good, it will find the relationships among keywords and deliver the correct answers and related content.

Of the 2,000 physicians and 200 institutions that participated in the alpha, all of them asked to be included in the beta test, along with a growing list of other facilities and physicians who have expressed interest in joining the trial. For the beta testing, 200 more institutions of all sizes will be added to the original alpha group.

With ClinicalKey set for beta release in December and for a full rollout in March 2012, Donohue sees the proverbial light at the end of the tunnel: "I never had an alpha where I learned so much and never had one that showed us that we were already on the right track," he says.

BARBARA BRYNKO
Source: http://www.allbusiness.com/health-care/medical-practice-cardiology/16758890-1.html#ixzz1j2CRx0GQ

등록일 2012.01.13